Make sure you examine your business goals before jumping on the blogging bandwagon.
Business blogs attract search engines, display your startup’s personality and encourage customer participation–a form of marketing that startups crave and money alone can’t buy.
But before you jump on the business blogging bandwagon, get familiar with the basics and choose a blogging solution that’s right for you and your startup’s goals.
Search engine marketing can be costly, get the most out of your efforts.
Among web marketers, it is the big debate: SEM versus SEO. Sound like just a bunch of letters to you?
If you owned a web site, you wouldn’t think so. SEO stands for search engine optimization, a process that seeks to boost a site’s traffic by helping it rise within a search engine’s organic, or un-paid, search results. It is often seen as the Holy Grail for internet marketers, as people tend to click those links over their paid counterparts. However, the conversion rate–that is, the number of shoppers that turn from browsers to buyers–tends to be lower in organic search listings.
Early reviews have been tepid, but Apple’s latest still demands attention from your business.
On April 3, Apple’s long-awaited tablet computer, iPad, hits the streets. Despite the initial mixed reviews it received when it was introduced, there is no denying this new device will change the way you do web business.
I’ll get to exactly how it’s going to do that in a moment. But first, let’s take a quick look at the iPad, and its key features.