5 Harmful Myths About Business Plans

Believing these lies could be hazardous to your business.

As the pace of change quickens and business planning becomes more vital, untruths and mythology about the subject keep coming up. I’d like to clear them up.

Myth No. 1: Investors don’t read business plans.

Experts who should know better claim investors don’t actually read business plans. Some investors say they don’t. A quick straw poll of the group of angel investors with the Willamette Angel Conference (for which I am investment chair) revealed that most of us do indeed read the plans.

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Using Anchor Links to Make Google Ignore The First Link

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

In the past, I have tried several different ways to skip the first link that Google takes into account for a given URL (nofollowed links, links with 301 redirections, etc). However, all these attempts had little success (301 works but it’s very suspect). Recently, I ran a test to see how Google handled the anchor links (links to different sections within the same page, eg: <a rel=”nofollow” href=”http://example.com/index.php#anything)”>example.com/index</a> and was surprised by the results I found. In the setup I tested, Google completely ignored the first standard link and instead credited the second anchor link.

The Test

For my test, I included several links on a page (Page A),

  • the first link is a simple link. (<a href=”http://example.com/category/product.php”>text</a>)
  • the second and third link are anchor links. (<a href=”http://example.com/category/product.php#anchor-example”>other text</a>)

Or in graphic form:  4369503882_2d5fe23b65_o.gif

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Are Location-based Ads a Coming Nightmare?

Marketers will love the targeted ads, but consumers might tire of the over-personalization.

Foursquare and other location-based applications are a great idea, but commercializing them may be a challenge. Key will be making them minimally intrusive and maximally useful, as well as avoiding the nightmare scenario of a world totally engulfed in personalized, located-based ads.

The South-by-Southwest festival this week in Austin has provided a platform for Foursquare to demonstrate its social networking application, in which users give their friends permission to see their whereabouts after they “check-in” at specific locations.

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