Do-It-Yourself Social Media

Not getting what you need from the mainstream sites? Build your own.

Building a social website isn’t the same as adding social elements to a website. You’re not just plugging in a widget to your website to show the streaming newsfeed from your blog. If your business model is focused on building a social website, what does this mean from a development point of view?

Features and Functions

Whether you’re building an online magazine or a social network

for your business, the most important thing to do before you start building is to outline your features. What do you want your users to be able to do? What information will be available to the public and what information will be private? What functions do you need to put in place to protect your data?

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Enron: A Hot Ticket, Again

Lucy Prebble, the 29-year-old British playwright, won over legions of critics and jaded London theatergoers last fall with Enron, a tragicomedy inspired by the 2001 collapse of the infamous Texas-based energy firm. Now the play is set to open on Broadway this month, and from the sound of it, it will offer something that hasn’t been around since the beginning of the financial crisis: a little love for disgraced CEOs and bankers.

Prebble chatted with Entrepreneur about the production, Jeff Skilling–Enron’s former president–and her plans after writing the Enron screenplay. (Of course there’s a movie in the works.) “I’ve got an idea for what’s next,” she says. “It will be set in a completely different world–I’m escaping finance.”

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Is Alexa Relevant in 2010?

What Alexa is most popular for – their traffic rank, is popular because it has been around for a long time and is well referenced. I don’t consider it to be a high value tool in terms of accuracy though. I think all these traffic estimation tools have a big margin for error, and its easy to read too much into the base/core number. Having mentioned that, you can try to use traffic data from Alexa, Google Website Trends / DoubleClick Ad Planner, Compete.com, and Quantcast to try to see how well they agree in terms of the traffic volume of a site or the relative volume between multiple sites in the same vertical.

In spite of my lack of faith in the Alexa rank numbers some people do put weight on it. Some investors use it. And when Markus Friend was launching PlentyOfFish he redirected Alexa users away from his site to stay below radar until his site was strong.

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