Make sure your Facebook strategy is the one that works best for your business.
In today’s social media-driven marketing frenzy, online business owners are expected to be top in their game in using tools like Facebook and Twitter to their advantage. These free tools are increasing in popularity but also in saturation–many people report not reading [...]
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New technologies let you target prospects with an engaged-marketing response–just beware privacy laws.
If you think you need online forms to collect contact information from your website visitors, think again. Some website analytics technologies enable you to attach phone numbers, e-mail addresses and other company information to anonymous visitor information like IP addresses, log files and [...]
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Run down this checklist before you start your own business.
I’m often asked by would-be entrepreneurs and startup business owners what skills and abilities they need to develop to truly succeed in business.
That’s always a tough question for me to answer. I’ve always figured aspiring entrepreneurs needed to learn as much as they could about everything [...]
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Spur potentials customers into action by using these cues in your marketing campaign.
It is important to appeal to consumers’ emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just like you’re moved to action by an emotional response to marketing [...]
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Confused about the best way to book air travel? You’re not alone.
These days, it’s hard to turn on the TV without seeing a catchy ad with a traveling gnome or a hovercraft, extolling the benefits of booking travel online. When ads become as ubiquitous as new car and beer commercials, you know what’s being sold [...]
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It doesn’t take a big budget to create big-time buzz for your business.
Viral marketing campaigns are internet word-of-mouth initiatives that use social networks to increase lead generation and brand engagement. They work across any online platform and easily scale from small to large, exponentially increasing their reach with little effort on the part of the [...]
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Tips to sharpen your powers of perception
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