Not getting what you need from the mainstream sites? Build your own. Building a social website isn’t the same as adding social elements to a website. You’re not just plugging in a widget to your website to show the streaming newsfeed from your blog. If your business model is focused on building a social website, [...]
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Lucy Prebble, the 29-year-old British playwright, won over legions of critics and jaded London theatergoers last fall with Enron, a tragicomedy inspired by the 2001 collapse of the infamous Texas-based energy firm. Now the play is set to open on Broadway this month, and from the sound of it, it will offer something that hasn’t [...]
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Believing these lies could be hazardous to your business. As the pace of change quickens and business planning becomes more vital, untruths and mythology about the subject keep coming up. I’d like to clear them up. Myth No. 1: Investors don’t read business plans. Experts who should know better claim investors don’t actually read business [...]
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Marketers will love the targeted ads, but consumers might tire of the over-personalization. Foursquare and other location-based applications are a great idea, but commercializing them may be a challenge. Key will be making them minimally intrusive and maximally useful, as well as avoiding the nightmare scenario of a world totally engulfed in personalized, located-based ads. [...]
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Make sure you examine your business goals before jumping on the blogging bandwagon. Business blogs attract search engines, display your startup’s personality and encourage customer participation–a form of marketing that startups crave and money alone can’t buy. But before you jump on the business blogging bandwagon, get familiar with the basics and choose a blogging [...]
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Search engine marketing can be costly, get the most out of your efforts. Among web marketers, it is the big debate: SEM versus SEO. Sound like just a bunch of letters to you? If you owned a web site, you wouldn’t think so. SEO stands for search engine optimization, a process that seeks to boost [...]
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Early reviews have been tepid, but Apple’s latest still demands attention from your business. On April 3, Apple’s long-awaited tablet computer, iPad, hits the streets. Despite the initial mixed reviews it received when it was introduced, there is no denying this new device will change the way you do web business. I’ll get to exactly [...]
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