Not getting what you need from the mainstream sites? Build your own. Building a social website isn’t the same as adding social elements to a website. You’re not just plugging in a widget to your website to show the streaming newsfeed from your blog. If your business model is focused on building a social website, [...]
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Lucy Prebble, the 29-year-old British playwright, won over legions of critics and jaded London theatergoers last fall with Enron, a tragicomedy inspired by the 2001 collapse of the infamous Texas-based energy firm. Now the play is set to open on Broadway this month, and from the sound of it, it will offer something that hasn’t [...]
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What Alexa is most popular for – their traffic rank, is popular because it has been around for a long time and is well referenced. I don’t consider it to be a high value tool in terms of accuracy though. I think all these traffic estimation tools have a big margin for error, and its [...]
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Keyword Spy Research Account Keyword Spy’s Research account gives you access to the following data * PPC Ads (ad copy, the keyword, estimated search volume, estimated CPC, the position last seen of an ad and it’s average position, total days seen/days checked. You can also see the ad url and destination url of the ad [...]
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Believing these lies could be hazardous to your business. As the pace of change quickens and business planning becomes more vital, untruths and mythology about the subject keep coming up. I’d like to clear them up. Myth No. 1: Investors don’t read business plans. Experts who should know better claim investors don’t actually read business [...]
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Marketers will love the targeted ads, but consumers might tire of the over-personalization. Foursquare and other location-based applications are a great idea, but commercializing them may be a challenge. Key will be making them minimally intrusive and maximally useful, as well as avoiding the nightmare scenario of a world totally engulfed in personalized, located-based ads. [...]
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Make sure you examine your business goals before jumping on the blogging bandwagon. Business blogs attract search engines, display your startup’s personality and encourage customer participation–a form of marketing that startups crave and money alone can’t buy. But before you jump on the business blogging bandwagon, get familiar with the basics and choose a blogging [...]
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