Marketers will love the targeted ads, but consumers might tire of the over-personalization.
Foursquare and other location-based applications are a great idea, but commercializing them may be a challenge. Key will be making them minimally intrusive and maximally useful, as well as avoiding the nightmare scenario of a world totally engulfed in personalized, located-based ads.
The South-by-Southwest festival this week in Austin has provided a platform for Foursquare to demonstrate its social networking application, in which users give their friends permission to see their whereabouts after they “check-in” at specific locations.
Full Story Via Entrepreneur.com
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