13 things not to do when adapting your product to an online model.
Here’s a compilation of 13 silly and even stupid ways some companies are hindering adoption of their products and services. So if you are doing any of them, don’t.
1. Forcing immediate registration: Requiring a new user to register is a reasonable request—after you’ve sucked him in. The sites that require registration as the first step are putting a barrier in front of adoption.
2. The long URL: Say a site generates a URL that’s 70 characters long or more. When you copy, paste and e-mail this URL, a line break is added. Then, people can’t click on the link or it only links to the first part of the URL.
Full Story Via Entrepreneur.com
Related posts: