New technologies let you target prospects with an engaged-marketing response–just beware privacy laws.
If you think you need online forms to collect contact information from your website visitors, think again. Some website analytics technologies enable you to attach phone numbers, e-mail addresses and other company information to anonymous visitor information like IP addresses, log files and exchanges of JavaScript code. Combine that with behavioral information such as page views, repeat visits and keyword analysis, and website visitor identification becomes a powerful tool for engaging prospects and customers during the buying cycle.
Full Story Via Entrepreneur.com
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