If you follow HARO (Help a Reporter Out) you may have recently read a listing for an opening for a senior PR account manager at Boston company (due to HARO rules I cannot tell you the name of the company or risk getting booted off HARO’s list myself.) The listing queried for prospects with flair: [...]
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Measuring social media marketing.
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It’s open enrollment season for choosing a health insurance plan for next year. Because the cost of health insurance premiums continue to rise, and insurance companies are working harder to find ways to exclude coverage for you, it is important to compare your options before changing health insurance. But reading insurance policies can be tricky [...]
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When you know who your visitors are, you can turn them into customers.
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A somewhat cynical – but perhaps accurate – look at internet marketing.
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Some thoughts on social media.
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