How to Create a Great Business Name

Question: What do these three things all have in common?

  • A thesaurus;
  • A writing pad and pen;
  • Friends for feedback.

Answer: They are all valuable tools to help you decide on a name for your business.

Your company name is a critical part of your overall corporate identity. It should reflect something important about who you are, or what you do. The name of your business will appear on your letterhead, your promotional materials, and website. Choosing the right name is an important factor in communicating the right message about you and your business.

With new businesses being launched at near record highs I thought it would be a great time to offer advice on how to name your business:

How to Create a Great Business Name originally appeared on About.com Entrepreneurs on Sunday, October 25th, 2009 at 12:12:00.

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