Yahoo! signed a desperate contract with Microsoft to give up their search assets for $0 on the dollar!
Yahoo Had No Leverage…
In case you didn’t look at the stock market today, Bloomberg highlighted what investors think of the Yahoo! / Microsoft deal
“This deal was a big disappointment,” said Moran, an analyst in Boca Raton, Florida. “They needed this deal, and it shows in terms of how the negotiations were concluded.”
…Because Their CEO Did Not Grasp the Importance of Search
In the same article Yahoo!’s CEO justified the Yahoo!/Microsoft search deal as something that clears fog:
“The priority was not to do the deal,” Bartz, 60, said in an interview. “The priority was to get the fog away from the company. Yahoo got pegged as a search company and we’re not a search company. Search is only one aspect of what our customers do.”
Full Story Via SEOBook.com
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