I decided to test out Adbrite for traffic generation and created an advertiser account. I had previously tested Adbrite for generating revenue on several blogs however the payout was dismal to say the least. I wanted to drive some traffic to a Clickbank affiliate program and to my primary business blog.
Setting up an advertiser account was easy. Let’s focus on the Clickbank campaign first. I opted for a CPM banner ad. I uploaded my banner set the link code (I use tinyurl.com to create smaller links) and decided to chose my categories in which to run my ad. I chose categories such as jobs and employment and a few others which I though which would be appropriate.
Adbrite thought that demonichosting.com and youranimenow.com would be a few of the fine choices that fit into the jobs and employment categories. WRONG! So what am I really getting at here? Glad you asked. The bottom line is that the quality of site inventory that Adbrite has available does not appear to be high quality. After checking the site list that my ads were running on I was appalled to see that my banners were running on scraper sites as well. Not good.
O.K. so the traffic quality stinks but the customer service must be stellar right? Wrong. I tried to delete some or all of my campaigns. I was searching for the logical delete button that is normally found in programs such as Adwords. There is no way to delete your campaigns. There is no delete button. Are these guys for real? So I just fill out the trusty contact form and ask about how to delete my campaigns. I am told that I should receive a response with 2 days. It’s been 7 days and I have not heard back from anyone. Wow. That’s really not what I expected. I’m not sure what type of business these guys at Adbrite are running but it’s not good. Don’t even think about contacting Adbrite by phone unless your spending 5K / month on advertising. I was going to spend 5K / month until I discovered the ugly truth about Adbrite. That won’t be happening.
Here’s the good: If you want to drive traffic to your site cheaply and you don’t care about the quality of traffic then Adbrite is for you.
Here’s the bad: Unless you can find a decent site from their inventory to run your ads on then don’t do it. They will run your ads on crap sites that generate fraudulent clicks, useless traffic and unrealistic CTR’s.
Here’s the ugly: Adbrite’s customer support is beyond bad. It’s non existent. Ouch!
Try Adwords. It’s expensive but the quality of traffic is far superior to Adbrite.
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