Posted on March 11th, 2010 by Randy
Make sure your Facebook strategy is the one that works best for your business.
In today’s social media-driven marketing frenzy, online business owners are expected to be top in their game in using tools like Facebook and Twitter to their advantage. These free tools are increasing in popularity but also in saturation–many people report not reading updates anymore because of “information overload.” It’s important to keep information fresh, useful and purposeful while adding, if your brand allows, some humor and interesting information.
One of the most common questions I get about Facebook is, “What options should I use? Groups or regular pages?” This is a more complicated question than it seems on the surface, but important for making certain you spend your hard-earned money and precious time in areas that will give you the most bang for your buck. You can certainly have both, but it’s important to know what you can and can’t do with each.
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Posted on March 4th, 2010 by Randy
I own a franchised business in addition to being a coach for people who are considering franchises or other business startups. My franchisor refers people to me regularly for what are known as “validation” calls. Prospective franchisees call around to existing franchisees to do research on the franchise and learn what it’s like to be in the system. If they ask good questions, they can come out of the process with a much clearer decision path (pro or con). The trouble is, 90% of the people who call me ask the wrong questions!
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Posted on March 4th, 2010 by Randy
New technologies let you target prospects with an engaged-marketing response–just beware privacy laws.
If you think you need online forms to collect contact information from your website visitors, think again. Some website analytics technologies enable you to attach phone numbers, e-mail addresses and other company information to anonymous visitor information like IP addresses, log files and exchanges of JavaScript code. Combine that with behavioral information such as page views, repeat visits and keyword analysis, and website visitor identification becomes a powerful tool for engaging prospects and customers during the buying cycle.
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Posted on March 4th, 2010 by Randy
Run down this checklist before you start your own business.
I’m often asked by would-be entrepreneurs and startup business owners what skills and abilities they need to develop to truly succeed in business.
That’s always a tough question for me to answer. I’ve always figured aspiring entrepreneurs needed to learn as much as they could about everything and anything that had to do with business in order for to really achieve.
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Posted on March 4th, 2010 by Randy
Spur potentials customers into action by using these cues in your marketing campaign.
It is important to appeal to consumers’ emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just like you’re moved to action by an emotional response to marketing messages, so are all consumers. Your copywriting should accomplish two goals: It should make consumers feel something, and it should make them act on those feelings.
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Posted on March 4th, 2010 by Randy
Confused about the best way to book air travel? You’re not alone.
These days, it’s hard to turn on the TV without seeing a catchy ad with a traveling gnome or a hovercraft, extolling the benefits of booking travel online. When ads become as ubiquitous as new car and beer commercials, you know what’s being sold has become a commodity. It’s time to dig deeper, but cutting through the clutter is difficult. As with most facets of the internet, information is everywhere, but knowledge is scarce.
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Posted on March 4th, 2010 by Randy
It doesn’t take a big budget to create big-time buzz for your business.
Viral marketing campaigns are internet word-of-mouth initiatives that use social networks to increase lead generation and brand engagement. They work across any online platform and easily scale from small to large, exponentially increasing their reach with little effort on the part of the marketer. Too often smaller organizations shy away from viral campaigns, assuming they are time-intensive and require big creative budgets. Nothing could be further from the truth. In fact, once you have made the initial investment your fans do much of the work for you.
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